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Supervalu Real Rewards overview

Supervalu Real Rewards 

Real Rewards is Supervalu’s rewards programme. You can earn Real Rewards points by spending at Supervalu and with Supervalu’s partners. Points can be used to get money off at partners or converted to Avios points that get you money off Aer Lingus flights.


Three times a year earned points not already redeemed will be converted to money back vouchers. You can use the points, vouchers or both to get money off with SuperValu or at partners. On top of this, you can enjoy shop and save vouchers for their store.

What are Supervalu Real Rewards points worth?

You earn one point for every €1 spent at Supervalu instore or online. 1 Real Rewards point = 1 cent. 100 points is worth €1.


How to earn Supervalu Real Reward points?

  • Get 1 point for every €1 spent online or instore at Supervalu

  • Supervalu do occasional offers with Visa that allow you to earn an extra Real Reward point per €1 spent if you purchase your shop with your Visa card

  • Earn 1 per €1 spent at Supervalu Getaway Breaks

  • You can earn Supervalu points when you shop at over 200 well know retailers that partner with Supervalu’s eShop. You need to click through to the retailer via Supervalu eShop to activate the offers.


How to use your Supervalu Real Rewards points or vouchers to get money off your Electric Ireland bill with Supervalu points or vouchers.

  1. In the Supervalu Electric Ireland  page, select either 250 points or 500 points and click ‘Get voucher code’ to get a 9 digit voucher code. Copy the code.

  2. Login to your Electric Ireland Rewards account here.

  3. Type your voucher code into the ‘redeem SuperValu voucher’ section.

  4. The discount will be applied to the Electric Ireland account you choose and will be shown on your bill.

How to convert Supervalu Real Rewards vouchers to Avios



Supervalu Money Back Spend Save vouchers

How to convert Supervalu Real Rewards points to Avios








Supervalu Real Rewards App

Supervalu’s Real Rewards app lets you keep track of your Real Rewards points, Money Back vouchers and also receive other promotions. You can use your app or to convert your Real Rewards points or Money Back vouchers to get money off with partners.


It’s a bit annoying that you need Real Rewards is a separate app to Supervalu’s grocery shopping app. However on the plus side you can use your Supervalu app or online account login details to log into the Real Rewards app. So, you don’t need to remember two sets of login details. To download the app click here.



What is the difference between Money Back vouchers and Spend & Save Vouchers?

Spend & Save vouchers are short-term offers that get you money off on Supervalu shops only.

Money Back vouchers are issued three times per year and are valid for 12 months. Money Back vouchers can be converted to Avios points, get money off your Electric Ireland bill or Supervalu Getaway holidays.












Tips / Best value

  • It’s worth both yourself and your partner having separate Real Reward accounts. You avail of both accounts’ Spend & Save vouchers – giving you more money off your groceries.

  • You can get 250 Supervalu Real Rewards (worth €250) point simply by linking your Real Rewards account to your Electric Ireland account. As Real Rewards points are worth double when used to pay off some of your Electric Ireland bill, the €2.50 can get you €5 off your next Electric Ireland bill. Not bad for a few minutes of your time.

  • Supervalu's run occassional promotions with Visa. During these you can earn an extra 1 point per €1 spent.


How to register a Supervalu Real Rewards card

1. You have to pick up a Real Rewards card in store and register it here.


Supervalu offers this week:

Electric Ireland Supervalu Real Rewards

250 points (€2.50) for connecting Supervalu and Electric Ireland accounts

Connect your Real Rewards account to your Electric Ireland rewards account to get 250 Supervalu points (worth €2.50).


Lidl super saver discounts

Lidl Super Savers

Lidl Super Savers - weekly instore grocery offers.


Papa John's / Supermacs discount

4 free cookies

Get 4 free cookies with your next Papa Johns order.


Supermacs discount code

€5 off

Get €5 off any Supermac's online order over €25


SuperValu beer offers

Supervalu beer offers

Supervalu's beer offers.


Checkout Supervalu offers & grocery discounts

Supervalu's offers on groceries, beer and wine

Supervalu's weekly grocery offers


SuperValu wine offers

Supervalu wine offers

Supervalu's wine offers.


SuperValu Flash Sale Offers

Flash Sale

Supervalu flash sale offers


Supervalu Breaks discount code

Extra €5 off on top of the €10 off per night sale

Get an extra €5 off on top of the €10 per night already off Supervalu Breaks


Supervalu Getaway Breaks discount code

€10 off per night

€10 off Per Night Summer Break discount code


Supervalu Breaks discount

€20 off your dinner

Enjoy €20 OFF your dinner per B&B break (Electric Ireland members)